Change Consumer Behaviour
In many cases, a large proportion of products environmental impact is caused by its use by the consumer. Strategies such as reducing energy consumption can help, but often it is the behaviour, rather than the product itself that is inherently unsustainable. Designers should therefore think about how they can design products to encourage not only more sustainable use of the products themselves, but also more sustainable lifestyles in a broader sense.
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Pros: Encourage more sustainable behaviour can have far greater benefits than any incremental improvements in product efficiency |
| Cons: Think carefully as people don’t always act as you’d expect, and a poorly conceived design could make things worse. | |
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Pros: Changing behaviour requires different thinking, and a successful design positively influences people’s lives and behaviour will stand out from the crowd and put use strides ahead of the competition. |
| Cons: People are often reluctant to change their behaviour, said any attempt to do so must be a carefully calculated risk | |
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Pros: By influencing people’s behaviour, you can encourage more healthy lifestyles |
| Cons: Think carefully as people don’t always act as you’d expect, and a poorly conceived design could make things worse. |