Start with a Blank Sheet of Paper

Most design projects begin with a great many preconceived ideas, and therefore resulting designs that are left are marginally better than whatever preceded them. Open your mind and think about the real problem from first principles, you are far more likely to find the big improvements that you’re looking for.

environmental sustainability Pros: More likely to develop better solutions to problems
Cons:
financial sustainability Pros: More likely to develop better solutions to problems
Cons: Thinking things through properly takes longer and costs more than simply doing what you’ve always done
social sustainability Pros: More likely to develop better solutions to problems
Cons: